Okaloosa County TDC Surveylink Direct

When one of the largest tourist development councils on the Gulf Coast (Okaloosa County, Destin, FL) needed help responding to visitor inquiries they chose Surveylink Direct. When users visited the Okaloosa County TDC web site for the first time they were presented with a Surveylink Direct questionnaire. Based on how the user answered several questions they were immediately presented with special offers and information from local accommodations and attractions. If the user opted-in to the permission marketing system they also receive additional offers via e-mail.